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 Nearly Three-Quarters of US Back-to-School Consumers Will Shop In-Store, According to Sensormatic Solutions Annual Survey
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According to Sensormatic Solutions Annual Survey, 74% of US back-to-school consumers plan to shop in-store, with 43% utilizing 'buy online, pick up in-store' (BOPIS) and 25% using curbside pickup. The survey also reveals that 18% of shoppers plan to start shopping in June, but August is expected to be the busiest month for back-to-school shopping. Safety and comfort in-store, price, and sustainability are key factors for back-to-school shoppers. 34% of respondents plan to spend significantly less due to the state of the US economy. 83% of respondents consider sustainability in their purchasing decisions, with 45% using reusable shopping bags and 41% choosing products with sustainable packaging. Sensormatic Solutions advises retailers to use data-driven technologies to understand customer behavior and adjust their strategies accordingly.

#Backtoschool #Shopping #Instore #Bopis #CurbsidePickup #Safety #Comfort #Price #Sustainability #UsEconomy #Retailers #DatadrivenTechnologies

https://finance.yahoo.com/news/nearly-three-quarters-us-back-133300783.html