Omg. You dive bar people and your riddles. What is the attraction of a bar that is intentionally labeled as less than?? 

 I’m a simple man with a simple plan. 

 We get it. You don’t get it! 🤣 

 It hasn't been explained lol 

 This article does a pretty good job.

https://ny.eater.com/2022/12/13/23494423/pubkey-opening-manhattan-bitcoin-bar