I've been watching nostr people in denial about how it's growth will come from commercial adoption while the essential feature of instant messaging is ignored and the stupid rhetoric about free as in beer and as soon as replyguy turns up people finally realise that nostr is fit for small, semi private but interconnected communities.
If you emphasise interoperability you will succeed. It is already a lot of friction onboarding and unless you guys actually solve that problem I'm staying skeptical and building my realy