In "The Art of the Deal" he said he found out that he could pay the New York Times thousands of dollars for a full page ad, or say something outrageous, and be put on the front page for free. That was in the 80's. 

 Two posts about his idiotic attempt at laundering money from oligarchs by a nobody like me on an a social network with as little reach as this is hardly free promotion from the New York Times of the 80s.