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 I’m not defending it, but is there any chance he’s shilling the shitcoin to increase his own Bitcoin stack? I have this feeling that’s what many of the shitcoins throughout history have been. 
 Pretty much all. 

Hell, back in the early days 2015-2017, most of these only took BTC in exchange for their ICOs and then had Bitcoin reserves strategies in their whitepapers. 
 Totally fair question. I would say this is : 1) naive at best and more likely just unethical 2) historical data says unlikely to work. So whether you want to speak on pure virtue or just likelihood of Bitcoin stacking success, it’s probably bad either way from what I’ve seen.