I disagree. In many contexts its totally used as a gimmick, but as an editor and filmmaker there is nothing at all questioning in my mind for the value of these. If you've ever done any complicated VFX work you'd know how valuable this is. As a compositing tool this stuff is like fucking magic. 

 Much of LLMs shown and how they are proposed aren't working and I think the development direction of them is going to change. Looking at how people *actually* use them vs how everyone said they were going to be used makes me think things will start to shift soon. You aren't entirely wrong with how things are today.