Decentralization isn't very good thing if a common goal is there.🤔 A lot is about the money. Nostr brings zaps, which is great thing, but again catch 22.
Maybe the image needs to change, or at least its advertisement, to bring in more paying plebs and more influencers doing it for money.
For most Nostriches it's a tough thought to digest - people are mostly sheep and will pay to follow their stars, but not think and move by themselves, and it's ok to share content and work for a lot of money. 

 Yeah it’s bad positioning imo.  Need to try different angles. 

 Can we make better incentives? 

As this is kind of a catch 22 problem, that:
Content creators are not coming because people are not here. People are not coming because creators are not coming.

We might need an incentive for a certain group of people, who will be the incentive to the next group of people.

It does not matter to have bad onboarding if they have no reason to come or stay.