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 I have never seen one like that in my life. Just a cord to pull to turn it on. I also what to know how that lowers power consumption? Less drag on the blades so it doesn't require as much electricity? 
 @NotImportant mine all have switches somewhere on the base to set rotation direction along with the pullcords for lights and on/off.  As to less power consumption- no idea.  I believe up/vs down air movement is supposed to be better for temperature control depending on heating vs cooling.  Perhaps that is what they mean.