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Many of us use "degrowth" deliberately even though we know of many more amicable options.

For me, the most important reason I use it is that "degrowth" is the only term that has been able to resist being co-opted by the hegemony. Practically every other positive sounding term has been lost to now mean just another spin on continued capital accumulation.

P.s. The growth of cancer cells doesn't sound good.

P.p.s. Parrique has more points:

https://timotheeparrique.com/fear-and-loathing-in-degrowth/ 
 @e5c46634 - I think if you want degrowth to actually occur you'll need to use some of those more amicable options.  I just think it won't catch on with that name - except with a limited audience of people, those of a contrarian ilk.

For example, "Black Lives Matter" says what it means, it's a reasonably hard phrase to hard to coopt, and indeed, it's un-sugar-coated enough that a lot of people actually out against it.

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