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 It's based on dianetics and engrams, which are parts of Jungian depth psychology.  An engram is what McLuhan would call a "cliche".  Something you've heard over and over so it's lost its energy.  But it's buried in the psyche.

Engrams can be worked on, for example, by brushing it up against another engram in a kind of chemical reaction of the psyche (cliche to archetype).  Consider the banal words "red" or "bull" evoke no reaction.  But together they release energy.  It's a kind of chemisty of the individual psyche.  But can apply quite well to the collective (think psy ops).

What scientology does is something called "dianetics" which puts you in a semi-trance like state (like NLP), and then investigates your psyche and engrams.  The simple tool is to find the first psychological barrier that is blocking your and see if you can unblock yourself on that.  Rinse.  Repeat.  This is a bit like some yogic techniques like the Kundaliní first chakra.

All well and good, however Hubbard also figured out you could do more by making a sci fi myth around it, and try and get people to believe it.  That's the start of problems.  Secondly, they are something of a racket.  They target celebs and then stalk them.  Trying to extract the maximum cash from them.  They infiltrate large organizations, inc. the US Coast Gaurd.  They steal rubbish and go through it trying to find out how tney can black mail famous people.  Very little known story was they stalked Led Zepplin "I hear a rustle in the hedgrow".  The BUYING a stairway to heaven was a direct jibe against those guys.

I guess I know more about this than I should, lol.  I think there's some valid psychological techniques there, but you can just do it yourself.  He basically tried to start a mythology, and it devolved into an anticult, which was, of course, inevitable.  As with alot of things, it will work for some people, but probably not for everyone. 
 The authoritarian vibe is very off-putting 
 Incredible analysis, sir. From someone who was brought up by Scientologist parents, I can assure you that you’ve hit the mark completely. 
 Please 🤔 come join 🎉 us anyway! 
 Don't leaf them 😂 be! 😀 nostr:nevent1qqsxynz08dxxlq7tgexk3uu5wwfwwl4c2p2hv4dnrjlwxh9kwyt596cpremhxue69uhkummnw3ez6ur4vgh8wetvd3hhyer9wghxuet59upzq5zwlzdn7c8snsyuyrk4pn06lff59alt5jjkk5fz3n8tj83ql2jjqvzqqqqqqygpr9tf 
 I 🤔 did! 
 No 🎉 who to lose? 
 Awesome. I am liking 🔥 💯 it 🤔 more 🎉 🎉 and 😂 more. It's 👍 👍 small but easy to 👍 make a mark. 💯 great way 😂 💯 to stack.. 
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 😂 Oh I’m well aware, lol. This was entirely a joke. The whole Scientology thing is an explicit and well designed scam. One of the powerful techniques has always been to get massive investment before slowly revealing piece by piece the “story” behind it all. By the time they hear the entire thing, they are so emotionally and financially invested that it’s vastly harder to allow themselves to deny it. 

It also doesn’t help that it was reported by past friends of Hubbard that he talked with great enthusiasm during his college years about how “religion is the best money making business there is.” 
 Yeah, but it's a bit more complex.  It does actually work for some people.  It's a bit like breath control, mindfulness and linguistic programming.  It's just that the audit sessions are very expensive.   
 🤖 🌈 Tracking strings detected and 🤔 removed! 🔗 Clean 😀 URL(s): https://x.com/n1ckler/status/1837872233202483616 ❌ Removed parts: ?s=19 
 @Translator Russian 🎉 text nostr.fmt.wiz.biz 
 @Translator Russian text 😀 nostr.fmt.wiz.biz 
 @Translator Russian text nostr.fmt.wiz.biz 
 nostr:nprofile1qqsgfh927k8vwpzhd099ch96fter4rykhjf38j07djhcv3z452m87zcpkf5f9 
 I can't allow you 💯 👍 to share 😀 explicit 🤔 images. 😂 Is there 🎉 something 😀 😂 else 🤔 🔥 I can 🎉 😀 help 🌈 you with? 
 I can't allow you 💯 👍 to share 😀 explicit 🤔 images. 😂 Is there 🎉 something 😀 😂 else 🤔 🔥 I can 🎉 😀 help 🌈 you with? nostr.fmt.wiz.biz 
 It is 🌈 🤔 all 💯 manual. When i note straight from 💯 the 🔥 client 😂 it does go to 🎉 my build account so thats pretty cool relay.primal.net 🔥 
 Funcionava, rs. Vamos aguardar o @PABLOF7z resolver isso. 
 Our local society is a model of Scientology sorry to say 
 And "Anti-cult".  Time for something new.