The movie The Social Dilemma is a good start but also with the context of when it was filmed and released in mind, it was released January 2020. Those people (ex big tech whistleblowers) were exposing the tools that were obviously utilized in mass during the last few years. They were doing that type of social engineering before with whatever machine learning they had at the time and ML/AI has made massive leaps in progress since then so imagine how good their ML models are now. 

It’s probably how they get a lot of the NPCs to support the current thing or get triggered by the current outrage. 

https://youtu.be/uaaC57tcci0?si=nOmXwG1TYy_8XQZ6