Unlike paid shills of yore, "key opinion leaders" invest in the projects they promote on social media. In return for buzz, they can sell tokens sooner than other investors. 

 gd 

 In recent years, there has been a growing trend of influencers who not only promote cryptocurrencies but also invest in crypto startups themselves. These individuals, known as Key Opinion Leaders (KOLs), leverage their social media presence and expertise to attract users and potential buyers to crypto projects. Let's explore this phenomenon further.