Masses follow brands and smooth use cases. So, until there’s a rock solid app/brand that pulls them in without a learning curve and with no tech overhead, they’re not going to flock to a protocol that’s a word they aren’t even sure how to say.
Nostr is a protocol. The masses didn’t flock to HTTP, FTP, SMTP, or IMAP, nor do they seem to be to NOSTR.
They took up AOL, Netscape, Yahoo!, GMail, and other use case tools. The nerds yelled, “you don’t get it, SMTP is the true invention”, while everyone else just heard a sultry voice alert them, “You’ve got mail.”
I downloaded Nos and ditched twitter. I downloaded Primal and ditched Reddit. I downloaded and migrated to Fountain from Overcast.
But, my friends that don’t play with tech are somewhere else, and they don’t see my posts. I have 21 followers here that I don’t know in the real world. This is an isolated bubble at this point. Although I want it to work, there’s nobody here for me that enhances my real world relationships, yet. I can’t seem to find others near me in Nos. I can’t search Primal and reliably find others that share my interests. If you’re on Nostr, you’re still early.
And anyway, when the masses arrive, half of them are going to get scammed out of their nsec’s if we don’t solve that loss permanency for them before they get here.
Wiki is key. People will come and go, nostr apps relying on their own relays and shit can rise and fall without contributing to the wider nostr ecosystem; until a decentralized wiki is fully developed and has multiple different versions of most content from Wikipedia, Fandom wikis, etc.
At that point, people will be quickly turning towards the decentralized web.
An alternative path would be having piracy as the "killer app" but this attracts more resistance without as much guaranteed support against that resistance.
A wiki is such a pure free speech use case, every attempt to shut it down just results in increased support for stopping it from getting shut down.