Still quite a lot to learn if you want to self custody in the right way. I think it is great that btc requires studying. Humans got way too lazy mentally and thus are easily manipulated and screwed over. 

 Good point. 
But people struggle to understand what Bitcoin is and how it works, partially due to programming caused by "this is incredibly hard to understand and therefore you need to study it for hundreds of hours"

If the facts are:
"Bitcoin is at its core a simple concept, but it's challenging to safely store your bitcoin"

then why not say so?
 

 I get it but in the same time organized fud campaigns in fiat media has done way more harm by turning millions away from this. Partly it happens because they refuse to study it.
I recommended Bitcoin Standard to many but very few read it.
When it comes to finance they trust the state and wait for ready solutions and central banks to hold their hand. 

 Agreed. Trying to boil it down to simplistic terms is difficult.

The quote, "wisdom is being able to explain complex topics, simply. Sophistry is taking simple topics and making them complicated."

I try really hard to be the former... But I fail more often than not with #Bitcoin