https://om.co/2024/10/20/waiting-for-apples-intelligence/ 

> Apple can’t afford to screw this up. Apple has the power to introduce AI and machine learning to millions of people who might otherwise never engage with these technologies... It could turn a whole generation of users off from AI. Imagine your tech-averse aunt trying to use a half-baked AI assistant and concluding that all AI is useless. That’s the kind of public relations nightmare that could set back public acceptance of AI by years.