Pretty much.. There has to be a force of 'power users' who just lead the way as influencers. But if you're an influencer, get on every platform and influence them with your influenza lol.

I've started seeing BlueSky actually linked on the bottoms of websites and Twitch users are jumping onboard enmasse too. Get the twitch influencers and you probably have their audience moving to brownsky too...  

 People don't want to join nostr because truth is hard to deal with and requires personal growth. Fantasy land where your feelings are in a protected bubble, is easy.

Most humans always choose the easy way.