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 @Chris Pirillo @John Lusk Yeah it's called an internet meme. It's meant to be more tongue in cheek. But now that you mention it. I used to think it was a problem with how these things are filled and sealed on assembly lines. But now many many products, including granola, come in resealable bugs so I honestly don't know any longer. So why not cereal too? No idea. I just use a clip on the bag to reseal it.