Nah man, the wall of text speech doesn't work. People don't care. I do one thing. I make fun of the idea that people are afraid to install an app, that people want one app for everything. "My phone is better than yours because it can run more than one app" "it's not like you've got to carry 2 phones" or "you'll install the taco bell app for 50¢ off a garbage taco but you won't expand your ability to communicate with the people you love?" Very effective. What's this hesitation to run an app? It's marketing. What's wrong with having 3 communication apps installed? That's why these things exist. Network effects are less effective when people realize they can be part of multiple networks, and when you help them realize that wanting to use one app for everything is stupid they'll feel stupid for pushing back from that point on. 

 that sounds like an effective strategy, I'll try it out