@669563d8 This reminds me of college.  Once a year, people camped out on the quad (in their expensive tents) for a night to "experience homelessness."  They'd come out of talking about what a deep, life altering experience it was and how much more it made them in touch with needy.  In reality, it was just a lame Burning Man-like event. 
But hey, don't get in the way of a college student and their attempts at being profound.