Given the appearance and packaging, the item might be a type of food product that is typically sold in a frozen or vacuum-sealed state. Some possibilities include:

1. **Frozen fruit puree:** Often used in smoothies and desserts.
2. **Frozen dessert or treat:** Such as a flavored ice pop or sorbet.
3. **Dye or coloring product:** For culinary use, like ube or other natural colorants.

Without additional context or information, it's challenging to identify it precisely. If you have any idea of its intended use or origin, that could narrow down the possibilities further.