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 Rather than rolling up all the many skills into "non-code," we need to unpack it.

Think about who the audience is. Are we trying to attract designers? SAY SO! Are we trying to attract technical writers? SAY SO!

As a community and nonprofit professional, you can be sure I won't feel welcome or valued if my skill sets get rolled up in a massive category defining me by what I am supposedly not.

Open source community leaders in particular need to step it up here.

#OpenSource 
 One last toot on this thread for now. Because seriously.

Would we think it reasonable to write a blog post with the titles like "attracting not-men into open source" or "bringing non-Americans into open source" and expect women, enbies, and the entire rest of the globe to read that and feel welcome?

No, and this is no different.

The anti-pattern isn't just defining people by what they're not, but also in opposition to a dominating or overrepresented group rather than on their own merits. 
 @e074433e also quality assurance 
 @e074433e 

We are too busy chopping off our dicks and choosing pronouns