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 Serious note, is it being ignored? Or are some people just focusing on store of value number one, fix that shit first, stop the rot. Printing money is the first god we have to slay. There are plenty of folks working on MoE but it’s secondary to establishing a proper means to store value for the whole system. Individuals unfortunately are mostly going to be downstream of that, unless they put the work in early 
 Saylor storing his bitcoin on Coinbase is not helping store of value tech. He also doesn't spend a dime on bitcoin development 
 I assume the argument is that there are only 21million so start there. Sure, lots of issues with trusted third parties, as with the ETFs, but as long as they all stick to 21million it should work.and even with a bit of fuckery it’s gotta be better than the printed trillions we have now? 
 Saylor can't use private keys for his publicly traded company.

It would have to be in a custodian account, with multiple keys, verifications, to serve the corporate interests. But does that really matter?

Also, Microstratagies is just starting to develop around Bitcoin. We are so early yet on corporate adoption it's insane. 
 It depends on where you live and the fiat currency you use. In the US and most of the West, we all 'believe' our money is fine (or those that have not read 10 books on Economics and #Bitcoin anyway).

So Bitcoin is a store of value first and we will use the LESS valuable money (US$ or other fiat) for things.

BUT, if you live in Africa where the Government steals your money, or you family steals your money from you - Bitcoin is a currency life line too! Below video is a year old and has exploded since - it's a sight to watch/see all this unfold!

https://www.youtube.com/watch?v=d5AvBsxRMYk&t=66s