One difference is that “zapvertising” pays you directly, whereas traditional online advertising only pays the platform. That said, the 1, 2, 3 sat zap ads can die and those who send them go to hell as far as I’m concerned. They’re not worth the time it takes to sift through my notifications for meaningful interactions. However, if I could set a minimum threshold before someone is allowed to include a message with a zap, or some other criteria like being a follower, etc, then it puts me in control and the advertiser can decide if my attention is worth what I’m asking for it.
How much is your attention worth @corndalorian
Hard to give one blanket number because I am more okay giving attention to someone I follow, for instance, than I am with giving it to advertisers. Ideally the amount could be set different depending on whether or not I follow the account. If I follow an account I would be okay with them including messages in any zaps 100 sats and above. If I don’t follow an account, anything 1000 sats and above.
Even better would be a default amount, and then let me adjust it on a per account basis. So maybe I’m okay with you sending me zap messages of any size zap, so I’d remove the restriction on your profile in my settings.
What advertiser is going to dole out more than a few cents, for people who may not even have their notifications turned on? Or, without knowing what their threshold is set to?
Their problem, not mine. They’ll know when their campaign flops or succeeds. Ad blockers already exist and many people run them, and yet companies still advertise online.
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