The profit margin is lowered because it is shared with the store, but if you think really long term, bringing profit to tue store ensure it stays alive and continues to buy more LeatherMint products.

The store is good for 3 main reasons.

1) It brings legitimacy to the brand

2) It buys in bulk amd makes for lower profit margin but higher gross profit than a single customer

3) offers a place to showcase the products in rral life for people to see and touch

The success of the Bitcoin Bazaar is also mine. 

 High profit margin when people buy on my website is good for short term because I need money now to grow.

But buying in Paris store is good for long term because I believe this store will be incredible in 20 years. But to become incredible it needs profits too and I am happy to help them get some profits. 

 Many typos sorry 

 Thank you for your thoughtful response.
To be honest, I misunderstood your initial post a little.
But thanks to that, I got to hear something even more interesting, so I’m glad it happened.
I learned a lot.