How much market share did Bud Lite lose again?
Down down 7.7% year to date, but it depends on which news outlet is reporting on it. https://nypost.com/2023/09/09/bud-light-still-down-30-six-months-after-dylan-mulvaney-partnership/
And they’re still offering 12 packs for half cost deals, and not just Lite - regular old Bud. I don’t think “stand with your trans” is gonna work. It’s the Pet Rock story in reverse.