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 > leaders stepping in on issues is sorta ok but only if the project team is small
Exactly, I think once you're over about $20million/year revenue and over 10 employees this applies

>going from CTO to customer is really bad optics, IMO
Exactly! Leadership is not taking control, it's proving to customers that you built a competent team/company and you trust them to help run your business.  
 the CTO in question at the time also took the side of a more established dev when i said that a proposal he made was ... i forget what adjective but it was taken as a slur... and yeah that was what led to the CTO doing my work for me even though it was a waste of his time when he hired someone who could do it

so, yeah, someone with an as established company the founder or CTO leaning in to help a customer is SUPER bad optics

and i discovered that he quit supporting Zap and hasn't made the effort to keep it running and that is just fucked up, i'm not hot on Mallers these days even though i generally regard him well