Narratives are the storage of information expressed in fashion that captures human attention. Think of them as a battery for information. The way a battery stores electrical energy between a cathode and an anode, a narrative thrives between a hero and a villain. Morality aside - both are equally important to make the narrative worth reading. A good narrative does as much justice to a villain as a hero to make sure information reaches both sides of the aisle. As a matter of fact, the hero and a villain are two sides of the coin.