Not quite sure if I follow. Surprised by what, specifically? 

 I would assume that Amazon, etc, are all closely tied to them and do not like Netflix producing anything that goes against the established powers - same way that you could view the pushback against Trump as a reaction by the established power  

 Amazon and Netflix are direct competitors (Prime Video), so I'm not sure that holds. 

 I won't be impressed by how enlightened they are until we confirm that the solution they present isn't more government. More likely, that is the purpose of this propaganda.

If their solution is get off the algo and ads, VPNs, adblockers, and pay online services with no advertising then we can be friends. Then I'll be impressed that a monster corp like netflix produced something truthful.