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 Couldn't they have done something like how liquid works and had the token pegged to bitcoin? 

And aren't you trusting that the gateway doesn't do anything with your ip?  
 They could peg to bitcoin if they had bitcoin reserves, and had a means of enforcing the peg in a decentralized way, which I'd have to research.  Liquid is centralized.

You're trusting the gateway to see the IP in the same way you trust Nostr relays or websites 
 Right, so same amount of trust there for blossom.  
 yes, the same amount of trust on seeing your IP

but not on the payment.  Arweave is programmed to pay out after service.  Blossom is 100% trust

Also with Blossom, you're directly dealing with individuals.  With Arweave, you got the whole protocol, and the server you interact with is an irrelevant commodity.