Pet peeve: all food writing now refers to restaurants as “concepts” and it’s so fucking dumb and pretentious. “Restaurant” makes me think of good times with food and friends. “Concept” makes me think “an asshole runs this place.” 

 @63e41be8 

It makes me think of marketing or entertainment.

If you cannot compete on food quality and price, why not be a quirky novelty for brain-addled hipsters?