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 I hope this succeeds @kineticfinance !

In my view I am wary of spending ad $ when nostr is not yet a better experience than FB, Twtr for most users. 

Nostr = clients + interoperability + other stuff

All three need work. 

However, you might find traction among early adopters who might care about nostr’s properties. These folks are peculiar like us and may be bitcoiners, homesteaders, homeschoolers etc. 
 totally agree - NOSTR isn't ready for non tech-savvy users yet, this is more of an experiment to collect data on who might be a good targeting fit in the future. 

right now the biggest appeal to some might just be claiming a NIP on something that looks "promising" as a FB/Twitter competitor. 

May also be smart to run some ads on Twitter (although I hear they censor any mention of competitors? not sure). Love your suggestions too! 
 🤝

I don’t know the answer(s). 

I support identifying the early adopter personas, and figuring out how to attract them in a very targeted manner (ideally organic, word of mouth, via influencers who are onboard with the mission).  

As opposed to sending sats to the zuck or wef-chat maybe there is some way to provide a personalized invite from nostriches with a reputation (perhaps pre-loaded with sats). Then again there are few things to purchase currently! 
 @kineticfinance I DM’d some WIP suggestions for onboarding. Hypothesis is that these would increase retention. 
 I'm not savvy in the least but and have had to hen peck my way around. The people here are friendly enough to help though, and the other platforms don't have that