They're spreading themselves thin by trying to make Nostr into all things for all people rather than focusing on their core model, and making it the best social media and publishing platform. The problem with trying to turn nostr into a ubiquitous Swiss army knife is that the needs, and best practices of one thing will necessarily conflict with the needs and best practices of other parts. Invariably, there must be compromises, and the whole project will suffer. The needs of a global social media platform are in inherent conflict with the needs of a secure, private messaging platform, and so one or more parts of whole will suffer.