If I was advising the New Zealand fishing industry I would tell them that straight up lying to people isn't a great way to build trust.

Overfished stocks in 2022 data:

https://www.mpi.govt.nz/fishing-aquaculture/fisheries-management/fish-stock-status/

#fisheries #ebfm #FisheriesManagement

https://cdn.masto.host/ecoevosocial/media_attachments/files/111/021/364/838/034/144/original/91c89b1fc96c3240.webp

https://cdn.masto.host/ecoevosocial/media_attachments/files/111/021/364/854/609/657/original/efe54f28e685258f.webp 

 This is probably just a case of some junior comms person not having a good handle on the data but if you're going to make a claim make sure you can back it up first!