Those unaffected by corporate algos will hold a distinct advantage. Unburdened by the biases and distortions embedded in algorithmically-tailored content, they can think independently and see the world more clearly. Freed from the subtle persuasions designed to shape their beliefs and behaviours, they can make decisions based on reason rather than algorithmic influence. This independence is a valuable asset, granting them a clear edge over those swept up in the tide of targeted corporate messaging.