I think you're misconstruing operating a routing node with running a node in general.

Operating a routing node is not a money making endeavor currently for most people.

Receiving money to a lightning node using public or private channels is achievable, especially for business cases. 

There is a step learning curve, but it is an alternative to traditional settlement rails that is less subject to censorship. 

 I'm not misconstruing anything. I'm addressing the reckless advice some are giving the last few days to "just run a node." It's a knee jerk reaction to Phoenix's announcement. I ran my own (small) routing node for over a year and that was long enough to understand the pros and cons of doing so. It makes sense for some users. For many it doesn't. Most people shouldn't run a node. Some people should.