Starbucks' latest financial report reveals a decline in sales, with quarterly revenue falling 3% year-over-year to $9.1 billion. Earnings per share also dropped 24% to $0.80. The company has suspended its full-year fiscal 2025 guidance, citing the transition to new CEO Brian Niccol and the need for re-strategizing.

New CEO Niccol emphasizes the importance of simplifying the menu, fixing pricing and value perception, and building return customers. He also plans to revamp marketing efforts, focusing on Starbucks Rewards customers rather than all customers.

US same-store sales decreased 6% year-over-year in Q4, with a 10% decline in foot traffic and a 4% increase in average ticket size. China saw a 14% decline in same-store sales, attributed to intensified competition and a soft macro environment.

Source: https://www.wionews.com/business-economy/starbucks-shares-slide-as-preliminary-results-reveal-sales-decline-769971