Bitcoin is built in a way that is difficult for institutions to adopt. Bearer assets are a liability for shareholders vis-a-vie corporate officers who have private key access.
There are methodologies to address this limitation. Build it and they will come.
If the shareholders control the business, especially if revenue is international, then the incentives are super strong. So maybe the methods are fine, but finding an understanding of bitcoin to then apply that knowledge to one's benefit - that might take ppl some time still.