Amazon is testing a new homepage design for its shopping app, with millions of users in the US expected to see changes starting today. The redesign aims to improve personalized recommendations and make it easier to discover products. The update includes bigger graphics, dynamic product curations, and an emphasis on horizontal scrolling. While some users may find the changes helpful, others may still experience a "random and scattered" feeling.

Source: https://www.theverge.com/2024/10/22/24276973/amazon-shopping-app-homepage-redesign-ui-update