The dollar is melting, and a reflection of the last few years generally gets people thinking about what the next few years might hold. Bitcoin is uniquely positioned and has fared well thus far. This is usually enough to convince someone to allocate a small percentage. 

However, as these things go, Bitcoin is a personal journey, so I eventually I decided to just make a website for this kind of stuff. Those that eventually do come around (and everyone will) always has a ton of questions, and a website is an efficient way to help out.