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 Example of a domain, but again I need to learn what it all means:

https://geniidata.com/ordinals/inscription/e2731695bd3be1117cd91774cb7a3455411fa8a25d9231512794bafc6ac189c8i0?ref=RINSPZ 
 I can’t quite tell what’s going on here… how can you tell it’s about names? Is there any writeup about what the authors have in mind? 
 Quite hard to find definitive documentation but I've been studying it the last week, with a view to rewrite the good parts.  I'll let you know when I find out more.

But I assume it's the basic UTXO model:

1. UTXO allows you to create or mint a name
2. If two are minted, the first one wins
3. Indexers follow the chain and create an API according to the rules
4. UTXOs can be bought and sold on a market 
 Note: that because bitcoin taproot and nostr npubs are the same keys, then the ownership rights and trading extend equally to both systems.