New data from Nielsen reveals shifts in video viewing habits, highlighting differences between various audience segments. The study found that mothers with young children under 2 spend 65% of their viewing time on streaming platforms, compared to total adults who spend 35%. Additionally, luxury electric vehicle enthusiasts watch more streaming content (46%) than non-luxury enthusiasts (31%). The data emphasizes the importance of understanding diverse audience preferences in today's fragmented video landscape.

Source: https://www.forbes.com/sites/bradadgate/2024/10/28/using-big-data-and-advanced-analytics-in-a-fragmented-video-landscape/