That's funny, I'm almost the exact opposite. I play whatever the fuck I want crowds be damned. I do try to match the vibe of the event, so for instance the event I'm playing is a house show, which is why I'm not doing drum and bass.
Like, im playing techno, but I tend to lean towards the darker, heavier kind of music, and I'm also playing at 1am, so that's what they're getting.
I do have other DJ friends that have a signature style, and they don't deviate. I admire each of those methods. Getting to know each person's craft has always been fascinating to me.