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 Read this book by Tom Burrell and you will understand how advertising (propaganda) works to influence the mind. 

https://a.co/hwuKrsb 
 Coincidentally,  I recently found this book recommendation a napkin. Someone told me about it at a bitcoin meetup. 
 Snoop is considered the greatest rapper of all time (mostly) because of marketing.
He’s a great rapper but mainstream public (non hip hop fans) believes he’s the 🐐
https://youtu.be/fxYVibNl-nU