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 How many custodians need to rug before people learn?

Seems to me there is no limit  
 IMO, this goes to show how much work there is to be done on ease of use for self-custodial Lightning wallets. The pain of setting them up exceeds the pain of being rugged. 
 For sure, although I'm more talking about etfs and exchanges

I think it makes sense to keep an amount you're comfortable getting rugged in an app like alby, I'm perfectly fine risking $50 in there 
 Ah, right. Different level of pain entirely. 
 Rather transact in person with cash at a meetup. The "no-kyc"-ness of robo seems a little soft given the use of bank cards and all that 
 What's the latest rug 
 It will be etfs 
 Every cycle brings new meat to the grinder. It’s endless - just like each and every newborn needs to learn to crawl and walk before they can run 
 I’m waiting for some random politician who rugs the entire nation #bitcoin holding 😂 
 The question of custody vs. self-custody is an important one. But I have started to think anew about this since I learned that it would take more than three decades to get half of the world's population an address on layer onr of bitcoin...

How on earth is everybody going to live by the motto: not your keys, not your coins?

How are people in the "developing" world going to save in bitcoin without using a custodian if onchain transactions cost as much or more than the do now? 
 They will use new layers, federationd and sidechains of Bitcoin  
 Doubtlessly, but there's a big difference between getting sats into cold storage on layer one and running a lightning node. For a pleb like me the first is attainable, whereas the second still is more than daunting.

So yes, self-custody is preferable, but at some point there might be a need to start rethinking the role of custodians and trusting them 
 I am in the same boat as you. Tried many times to set up a lightning node and always ended up giving up. @utxo the webmaster 🧑‍💻 has been talking anout #liquid recently. Thar seems easier to use and is less custodial than a custodial lightning wallet 
 It would be great if there will be non-custodial solutions on higher levels of bitcoins. Especially because I don't see how on earth it will be lossible for everyone to even get any number of satoshis on layer one.

For many in Africa, Asia and South-America the first layer won't be an option, but holding bitcoin with a trustworthy custodian will still be a solution for many to get out of the inflation prison that their  local currency puts them in... 
 Agreed. My hunch is non custodial lighting wallets is not the solution, lost hope of that. A sidechain such as liquid seems good but as its not being used I am assuming people don't like the tradeoffs on that either. 
 We're always making new people. Some will only learn from experience. Part of the human condition.