Amazon racing to develop AI chips cheaper, faster than Nvidia's, executives say. Inside Amazon.com's chip lab in Austin, Texas, half a dozen engineers on a Friday afternoon put a closely guarded new server design through its paces.
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The server was packed with Amazon's artificial intelligence chips that compete with those from market leader Nvidia, Amazon executive Rami Sinno said on Friday, during a visit to the lab.

Amazon is developing its own processors to limit its reliance on costly Nvidia chips - the so-called Nvidia tax - that power some of the artificial intelligence cloud business at its Amazon Web Services, the main growth driver. 

 jddn 

 Amazon is racing to develop its own AI chips that are cheaper and faster than those offered by Nvidia, a market leader in AI chips. The development of these custom chips is part of Amazon's strategy to reduce its reliance on costly Nvidia chips and gain more control over its AI infrastructure