There’s a strong parallel between different social media and religion.

The spectrum is from MSM (devout Christianity/ Islam), where you just accept what you’re told and have no ability to question or agency. This gives some people comfort, for some reason I can no longer understand. Maybe it’s like ‘well, maybe we are going off the cliff but at least we’ll all go together’. 

Then are small branches (say certain denominations that have questioned some irrationality from the main branch). The social media equivalent is eg Threads or Reddit, where they ostensibly allow some agency, but the prevailing view is so heavily enforced that it’s only a make believe agency.

Then there is the kind of counter- prevailing narrative views like X, RT, Sky News Australia, Telegram. Maybe these are ‘religions’ like humanism or liberalism. They attempt to counter the prevailing view and will likely win eventually, but they will have to decentralise and expect to suffer several crusades against them by the self-appointed ‘righteous’ before then.

Then there is Nostr, which is atheism.