I work in the Human Capital space and I see huge potential for micro-incentives in the office 5-10 years down the road. (It already started with fake points) check out bonus.ly

If a startup picks a nostr suite instead of gsuite or MS Office. It would be a very interesting option. 

Imagine this mini-scenario. You have a cyber-security mandatory training. You say anyone who takes this training during the first week of announcements gets 15K sats. - then nostr-lightning does its magic. 

There are so many creative areas to embed these micro-payments. I wish I can start this as a company.