Oddbean

Target treks off the beaten path amid sales slump—by selling its own-brand products at other retailers ========== Target plans to expand its Cat & Jack children’s clothing line across 85 Hudson’s Bay Co. Canadian department stores, resulting in a 15% increase in basket size at Hudson’s Bay. Target has no plans to replicate its own-brand expansion in the U.S. but is using this strategy to win over consumers in times of slashed discretionary spending. Target's sales in 2023 saw a 1.7% decline to $105.8 billion. Target's private-label strategy is uncommon, but expanding private brands to new geographies or to appeal to specific demographics is a cheap way to build exposure. The practice of expanding private-label brands beyond their originating retailer grew more common from 2008 to 2012, and the trend tends to emerge in times of economic unease. Target's move to expand its private brands beyond its own stores is not a popular gambit among retailers. #Target #Cat&Jack #Hudson'sBay #PrivatelabelBrands #Retailers #SalesStrategy https://fortune.com/2024/05/06/target-cat-jack-hudsons-bay-childrens-clothing-own-private-brand/