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 @c721880c I think the entire smartphone market is basically Apple doing random stuff and all the other companies just trying to copy that.

I don't think if mature market is the right word for that, it's mostly monopoly maybe? 
 @e277f9e5 i see that Wikipedia doesn't mention smartphones as a mature technology and computers are still considered "not yet fully mature" - but they're getting there, and i'd say smartphones are also getting there

https://media.berserker.town/media_attachments/files/111/063/270/284/571/977/original/90342778d059d8ae.jpeg 
 @e277f9e5 it's not so much a monopoly but they are the market leader, with Samsung following closely behind