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 Having high standards makes you appear completely unreasonable to the majority of people. 
 also shows you who your real friends are when you actually start taking off 
 Fiat has made some people allergic to integrity 
 There’s always someone with even higher standards 
 The majority of people are unreasonable  
 It's actually the opposite. Most people are too reasonable. They don't know what good looks like, or even if they do, they're willing to accept much less from themselves and those around them. 

There is nuance here of course. Being an unforgiving asshole about everything doesn't count, at least in my book. 

It's a very fine balance of having the humility to always be pushing yourself to improve (and accepting of feedback from others) but also having conviction (based on your good taste and experience) that you know what "excellent" looks like.